Though ticket sales to the nation's movie theaters have declined, some in the industry believe that adults can be lured back with upscale amenities and adults-only sections. Muvico, a Florida-based chain of movie theaters, is a pioneer in this movement, and their Rosemont 18, a luxury multiplex theater in the Chicago suburb of Rosement, is putting the philosophy into practice -- that is, it caters to adults who want to watch a movie without the distractions and annoyances of antsy toddlers and raucous teens.
Five of the screens in the complex have separate, adults-only balconies which can be reached through the bar inside the theater. Customers can enjoy an array of upscale amenities, including filet-mignon mini-burgers, cocktails, and comfy love seats. In addition, one screen is strictly adults only. Muvico first test-marketed this all-adults strategy in their home state of Florida. Today, four of the chain's 14 theaters have adults-only sections. The company has plans to expand into Charlotte, NC, Los Angeles, New York and Washington.
