Wednesday, November 28, 2007

Web Series Heading to Prime Time

The web-only dramatic series, "Quarterlife" will begin airing hour-long episodes on NBC in early 2008. The series was created by the production team of Marshall Herskovitz and Ed Zwick (whose credits include such television shows as "thirysomething," and "My So-Called Life"), and centers on the character of Dylan Krieger (played by Bitsie Tulloch), a young woman in her 20s who blogs about her circle of friends.

Interestingly enough, the show began as a pilot for ABC, but the network rejected it. As a result, Herskovitz and Zwick retooled the show for the web, and it will retain a web presence on Quarterlife.com even after it begins airing on NBC. The producers also have plans to develop Quarterlife.com into a social networking site.